Over the past few years, there have been a couple of academic research projects pretending to shed light on a particularly thorny issue – whether slot players can tell the difference between two otherwise identical slot machines, but where one machine was significantly “looser” than the other. I leave that to the Mike Meczka’s and Deb Hilgeman’s of the gaming research world. But as far as understanding “research jargon” (you know, such terms as “causal relationship,” “confidence level,” “sampling error,”) or even keeping straight the difference between “mean” and “median,” well that’s just not me. I am not a market researcher, although I think I have a basic understanding of how to ask good questions of the right people and use the information to gain some reasonably valuable insights.
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